32% of customers say they prefer to receive digital coupons on their smartphones ( source).92% of consumers use coupons in some way ( source). Here are a few other interesting coupon usage statistics: Also, a higher percentage of millennials use paper coupons when compared to baby boomers, which goes to show that the latest generation of shoppers finds it HIP to Save. This study also found that a higher percentage of millennials and gen Xers are big users of digital and mobile savings apps, while baby boomers are less likely to use them. However, there has also been a steady growth in preference for paperless discounts on mobile devices and loyalty cards since 2017. Shoppers are looking to save in any way possible!Īre paper coupons disappearing anytime soon?Īccording to a recent Valassis Consumer Intelligence Report, paper coupons are still extremely popular when compared to other types of coupons. According to industry insiders, the redemption of both digital and print coupons is actually on the rise, with millions of Americans using coupons to save money on purchases every month. Even, the online printable coupons giant, now offers a mobile app with digital coupons and has reduced the number of online printable coupons available.ĭoes this mean that paper & print coupon usage has gone down over the past few years? Not exactly. Today, almost every major retailer offers a mobile app with digital coupons & offers, including CVS, Kroger, Kohl's, Target, Walgreens, and many others. Over the past five years, changes in mobile technology have made using coupons easier than ever - and retailers have jumped on this opportunity to create mobile apps & digital offers to help shoppers save money on the go. In fact, there are hundreds of mobile apps on the market that do everything from offering digital coupons and store loyalty cards to scanning receipts for cashback and sending notifications with deal alerts.īut with so many convenient applications available at our fingertips, we can't help but wonder if the old-fashioned paper & print coupons may be disappearing anytime soon?! In addition, more resources are being released daily that help people save money, especially now that smartphones play a bigger role in delivering deals. 10 Reasons Why Saving Money and Using Coupons Will NEVER Go Out of StyleĬoupons have come a long way since they were invented over 100 years ago.
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